5 min read
Zen Media is now open to the public. Until now, it has only been available to agents at Zen Door Real Estate Inc. Starting today, anyone in Central Kentucky who needs a property documented can book it.
We built Zen Media because listing media decides how a property gets seen, and we did not want that decision sitting in someone else’s schedule. When we control the shoot, the editing standard, and the delivery date, the work is done when it is supposed to be. That is why we kept it in-house, and it is why we think it is worth offering to other people.
Photo and drone
The core package includes:
- Up to 50 finished photos
- Two twilight images
- Drone media
- Normal delivery within 24 hours
The photos show how a property lives: the light, the layout, and how one room connects to the next. Drone media shows the lot, the approach, and what surrounds the property, which is often the part a buyer cannot judge from the street. Twilight images give a listing a second look that holds up in a search feed.
iGuide is a separate service
We also offer a full line of iGuide services. iGuide is not part of the core package. It is an additional service you can book on its own or alongside photo and drone.
iGuide is a 3D virtual tour and floor plan platform. We scan the property on site with iGuide’s camera system, which captures 360-degree photos along with thousands of laser measurements. From that one visit, the property gets an interactive virtual tour, professionally drafted floor plans, and room measurements. The tour lets someone walk the property from a screen. The floor plans let them understand it without guessing.
iGuide is available in Standard and Premium. Premium adds existing fixtures, freestanding objects, and appliances to the floor plans as 2D objects, so a viewer can better picture how the space is laid out and used.
Virtual tours
A viewer can move through the property room by room, which is useful for out-of-town buyers, for owners who cannot be on site, and for anyone who wants to look before they drive. Tours are delivered within 24 hours.
Every tour is available in two formats:
- Branded. For your own marketing, your website, and social channels, with your logo, contact information, and colors. Branded tours can run a teaser view that anyone can see and a detailed view that opens after a person fills out a short form. The lead goes straight to your inbox.
- Unbranded. For the MLS. Imagine MLS rules require virtual tours submitted to the MLS to carry no logos, contact information, or branding, and the unbranded version keeps a listing compliant.
Here is an example of an iGuide tour:
Advanced Tagging
Tours also include Advanced Tagging. Major systems, data labels, and special features are highlighted inside the tour, and the information is useful well beyond a buyer’s first look. A contractor can see what is in the mechanical room before quoting. A tradesperson can see what they are working with before they arrive. Anyone else involved in a transaction or a project can find the detail they need without a second visit.
Floor plans built to a standard
Every 2D floor plan is ANSI Z765 and RMS compliant. That matters because square footage is one of the most disputed numbers in real estate, and a measurement standard gives everyone the same rules.
Typical iGuide measurement uncertainty on a floor plan is 0.5% or better for distance, and 1% or better for square footage. In plain terms, that is about an inch on a 20-foot wall, and about 20 square feet on a 2,000 square foot house.
iGuide add-ons
For work that needs more than a tour and a floor plan, these are available:
- Site plan
- CAD floor plan (DWG format)
- Roof plan (DWG format)
- Exterior elevations (DWG format)
- Reflected ceiling plan (DWG format)
- 3D model (Revit or DWG format)
- Plotted drawing package (blueprints)
DWG, Revit, and printed drawings are the formats architects, engineers, and contractors already work in, which is the reason they are on the list. CAD deliverables typically take 7 to 10 days, because a proper buildout takes longer than a tour.
Not just for listings
We built this for real estate, and it works well there. But a measured, documented property is useful to plenty of people who are not selling anything.
- Contractors. Start an estimate from a floor plan and measurements instead of a return trip with a tape measure. CAD files drop into existing drawings, and tagged systems answer questions before anyone drives out.
- Builders and remodelers. Existing-condition drawings are the starting point for an addition, a renovation, or a permit set. Capturing them once saves capturing them again.
- Insurance. A dated record of a property’s rooms and layout gives an owner or adjuster something concrete to work from.
- Commercial space and buildouts. A tenant or landlord planning a buildout needs accurate dimensions before design starts. Floor plans, reflected ceiling plans, and a 3D model give the design side what it needs without an extra site visit.
If a property needs to be understood accurately by someone who is not standing in it, this is the tool.
Why we are opening it up
The service has been working for our own roster, and the demand was there. Agents, owners, and contractors across Central Kentucky deal with the same problems: media that arrives late, measurements nobody trusts, and drawings that have to be made from scratch. Zen Media is our answer, and it is now open to anyone who needs it.
Book Zen Media
Ready to book a shoot?
To book a shoot or ask about iGuide add-ons, call or text Dan directly at (859) 516-8332.
